top of page

Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit Vinroom (the "App").



When you visit the App, we automatically collect certain information about your device, including information about your web browser, IP address, geo location, and some of the cookies that are installed on your device. Additionally, as you browse the App, we collect information about the individual pages, vineyards, wines or other products that you view, the websites or search terms that referred you to the App, and information about how you interact with the App. We refer to this automatically-collected information as "Device Information".


We may collect Device Information using the following technologies:

  • "Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit

  • "Log files" track actions occurring on the App, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

  • "Web beacons", "tags", and "pixels" are electronic files used to record information about how you browse the App.


Additionally, the App may collect certain information from you, including your name, billing address, shipping address, email address, and phone number. We refer to this information as "Order Information".  We may pass this Order Information onto third parties, through available APIs or other web technologies, in order to integrate with third=party functionality, such as shopping cart applications hosted by vendor site.  Our App never stores any credit card or banking information.

When we talk about "Personal Information" in this Privacy Policy, we are talking both about Device Information and Order Information.



We may use the Order Information that we collect generally to fulfill any orders placed through the App on a third-party site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Communicate with you;

  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.


We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address and your geolocation), and more generally to improve and optimize our App (for example, by generating analytics about how our customers browse and interact with the App, and to assess the success of our marketing and advertising campaigns).



We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we interface with various inventory or shopping cart services to complete your orders.  Vendors on our platform use various inventory and shopping cart services, and each vendor's website may provide more details about the specific sharing policies of each.


We also use Google Analytics to help us understand how our customers use the App—you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:


Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to otherwise protect our rights.



As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s ("NAI") educational page at


You can opt out of targeted advertising by using the links below:


Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:



The App includes links to other websites.  Also, you may arrive at our App through a link on a website that is not operated by us.  We are not responsible for the operation of any third-party website or the information they collect.  We encourage you to review the privacy policies of every website you visit.



Please note that we do not alter our App’s data collection and use practices when we see a Do Not Track signal from your browser.



You may ask us questions regarding the data we retain about you. If you are located in certain jurisdictions, you may have rights under applicable data protection laws. These may include a right to a copy of your personal information, to correct it, remove it, reduce the ways we use it, or to transfer it to other organizations at your request. Furthermore, you may have the right to object to certain processing and, where we have asked for your consent to process your data, to withdraw this consent. Please contact us at if you wish to exercise any of these rights.



We may retain information about your wine preferences, your past activity, and orders you have initiated through the App, although you may delete your account and all of this information at any time.



We may update this privacy policy from time to time for any reason, including, but not limited to, changes to our practices or for other operational, legal or regulatory reasons.



The App is not intended for individuals under the age of 21.



For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at

bottom of page